The Importance of Advertising
Posted by Richard on 7th August 2008
Advertising is the key to your success online and unfortunately it is also the curse to many people working online.
Let me explain the curse first so you understand exactly what I mean on this. Many people come online, join a program whether it is free or paid does not matter at this point and then they don’t advertise their program.
Hey, if you don’t advertise, you don’t make sales it is that simple and I don’t care what the program, product or service tells you, you MUST advertise and you MUST advertise continuously.
This is the curse because people don’t want to spend money advertising or they are told they don’t need to advertise or they just don’t believe in advertising. Whatever the reason, their business is doomed to failure because there is not a single successful company in the world—offline or online that does not advertise.
Look around at the amount of advertising from very well known companies and you’ll see what I mean.
Okay so I need to advertise, but where and how much do I do was the original question. The short answer to this is you need to advertise as much as you can and everyplace you can and you never stop advertising.
Not all advertising will result in direct sales or signups to your capture page or anything at all for that matter if you look at things from a short term perspective. However, if you look and think long term, you will see that everything you do today will come back and help you at some point in the future—if you’re consistent.
You invest today, tomorrow, next week, next month, next year and you never stop investing in your company.
Traffic, banners, classified ads, traffic exchanges, safelists, FFA pages, SEO can all be used to enhance more expensive types of advertising such as solo ads, article submissions, PPC campaigns, site entry and exit ads and others. They all work together and leaving off any of these will result in slower growth for your company.
The bottom line of advertising is that you MUST do it and you MUST do it consistently. You need to advertise as much as you can as often as you can with as many different advertising vehicles as you can, meaning you buy traffic, solo ads, banners, site listings, PPC, SEO and anything else you can find.
Don’t expect all advertising to work the same and don’t expect immediate results from your advertising and don’t get discouraged if you advertise and get nothing up front. Just keep trying and keep testing and trying and testing, trying and testing because this is what marketing and advertising is all about—Trying and Testing.
Paid Traffic
You can get started with traffic from in the online marketing system that I use where you can buy it for 50% off our regular rates or you can buy traffic from someone else, just as long as you do this consistently. Find out more info….
Manual and Autosurf Tarffic Exchanges
Another good way of getting traffic to your website if you don’t have cash available when you first start is through manual and autosurf traffic exchanges. I have had great success with manual traffic exchanges but there are hundreds if not thousands of them. Check out TrafficHoopla as it is a central point to help you manage the best of these exchanges and it is free to join. I have known David for many years - before he got TrafficHoopla going and he provides an amazing level of support. Follow the links that I provide and join and you will get direct support from me.
Autosurfing has gotten a bad rap from many people but if you are looking for a good way to bring consistent levels of tarffic to your site every month and expose your products to the marketplace I recommend autosurfing. In particular I recommend autosurfpro. Again follow my links and join and you will get direct support from me.
Good luck in building traffic to your sites.
Posted in Advertising | No Comments »